The purposes of this study were to test, using a quantitative model, the hypotheses that customer satisfaction of a nature-experience-type facility has effects on the facility, and to examine a new style of facility management. We conducted a questionnaire survey of users of the Nature Center “Forest Kozan” in Noboribetsu City in 2014, and constructed a model of user evaluation by covariance structure analysis. The model developed showed two effects of customer satisfaction on the nature-experience-type facility: increase in the level of intention of new customers to use the facility through word-of-mouth communication of users and increase in the level of motivation of users to solve regional problems.
自然体験施設における顧客満足からみた新規顧客の利用増進および地域課題解決への波及
JJILA_79_5_589_594
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