In February 2008, a law was implemented to encourage municipalities to prevent agricultural damage caused by wild animals. It was accompanied by a subsidy program to help municipalities undertake measures of their own choice. We conducted a survey with all the municipalities in Hokkaido on their responses to the law and the program. The result shows: (1) the number of applicant municipalities for the subsidies were small, compared with those that had been tackling conflicts with various wild animals. (2) A few municipalities are planning to take some newer kinds of measures. It may indicate the beginning of a change in the context of wildlife management. (3) The municipalities have a lot of requests concerning the program to the central and the Hokkaido governments. There is a need for them to comply with the requests, as long as they are consistent with wildlife conservation.